The collective is guided by its own set of rules, a credo that influences everything we do. We call it the Song Saa Style...


  • We believe in the power of dreams and design, and celebrate ideas and creativity, no matter where they come from.
  • We foster physical, mental and spiritual wellbeing and a culture of lifelong learning.
  • We create the conditions for individual, team and organisational success.
  • We lead with our hearts and take business personally.


  • We think of ourselves as global citizens, living in an interconnected community that spans the continents.
  • We acknowledge the economy is a wholly owned subsidiary of the environment, NOT the other way around.
  • We find inspiration in diversity, gender equity and progressive values.
  • We're humble; we don't tolerate egos.
  • We like to have fun, but never at someone else's expense.


  • We're an entrepreneurial organisation with a strong social mission and believe the role of business is to serve society.
  • We commit to radical transparency across all we do and who we are.
  • We're committed to achieving the United Nations Sustainable Development Goals.
  • We never let a Song Saa Collective family member fail.
  • We commit to using the power of ethics, beauty, integrity and style to inspire our customers and partners to join us in this movement.

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